How does Google Adwords actually work?

Advertisers compete against one another for keywords that relate to their product or service. The cost-per-click (CPC) is the amount an advertiser is willing to pay each time their ad is clicked on when displayed on the Google results page in the advertisements. This is usually above the organic listings or to the right hand side of them.

Pay Per Click (PPC) is essentially the name given to the Google Adwords campaigns that operate this way. If you want to see results immediately and drive traffic to your website fast, Pay Per Click Adwords is the best way to do it. In order to have an effective PPC campaign however you need to know how Google Adwords works and how to choose the right keywords.

The best way to ensure your PPC campaign is maximised to its full potential it’s recommended that you contact an Adwords Service Provider in Sydney, someone who lives and breathes Google Adwords. Nothing beats expert advice especially when it comes to Google.

Here are some important things you need to know before launching your PPC campaign:

Quality Score

This is what Google uses to determine how useful your ad is to the person searching for any particular keyword. It takes into account the relevance of the information, the landing page and CTR (Click Through Rate).

Negative keywords

These keywords ensure that when certain information is included by a user in a Google search, your ad will not appear. Negative keywords are used in a way to make sure your ad does not appear for them.

Exact match

These keywords are only triggered when a user has searched Google using the the exact keywords in a consecutive form which match keywords in the same order. Unless defined prior, no other combination of keywords will trigger your ad.

Phrase match

When a user searches using a keyword phrase that is identical to your phrase, your ad will be triggered. While other words can be included by the user before the phrase, they can not be used after or within the keyword phrase.

Setting up your campaign to maximise ROI

The reason why businesses entrust their Google Adwords campaign to an Adwords Service Provider in Sydney is because it’s with expert advise in the initial set up phase of your campaign, that will heavily influence the level of success you achieve through Adwords.

If you are looking for the experts in Google Adwords in Sydney, look no further than Roosearch. Contact us online or call +61 459 78 5514.

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