Are you considering re-vamping your website? Whatever your reason may be, updating your website can either be an awesome process, or a disaster!

Here’s the top 5 tips to help make your website re-vamp a success.

1) What’s already working well with your current site?

This helps you understand what you can build on vs what needs changing.

Have a look at your performance metrics such as:

  • Average monthly visits
  • How many visitors leave after only visiting one page? (bounce rate)
  • How long are your visitors spending on the site?
  • What are your top performing keywords?
  • How much in sales revenue/transactions is the site generating?

If you’re in business to grow and attain more clients, then a successful website is there to help you be found and more importantly, to drive sales. If your current site isn’t doing it’s job, its time to start looking at what you want the site to do better. If you’re not monitoring this type of information, consider incorporating a tool like Google Analytics to help you measure its performance.

2) What’s your main goal for the website re-vamp?

Maybe your existing site isn’t mobile optimised. Maybe you haven’t updated your site since 2001. For some clients, it’s important to just create a site for their existing clients or for branding. Whatever your goal, try to be really clear about what you want the new site to achieve. Many businesses fail to work on a clear vision about what their new website will do and or what problems it will solve.

Here are some ideas to get you started:

  • Increasing your monthly visits from Y to X.
  • Increasing your sales leads using strong CTA’s (call to actions).
  • Increasing your SEO positioning for particular keywords.
  • Create an aesthetically beautiful site to engage customers.

This is just a few ideas for goals you may want to focus on. Remember too that many of these work hand in hand with each other. For example, increasing your SEO positioning on search engines, can in turn improve your sales leads/results.

3) Is your website user friendly?

Think carefully about the current experience you’re providing your potential customers. Also think about how clear you are at addressing their problems so they don’t run off to a competitor!

Firstly – On your homepage do you provide:

  • What you’re about?
  • What you specialise in?
  • What you can do to help your customer?

Secondly, have you visited your website on different devices? Doing this can help you understand if you’re providing a good experience no matter what device your customers are using.

Lastly, too often we see websites that contain too much information. Remember to keep it simple. If you can say something in 3 words vs 10, then do it.

4) Analyse your competition

You don’t need to spend too much time analysing everything about your competition. It is however very useful to have a look at what you like about their website, not to steal it, but to see what you can do better and in your own way. It’s also good to understand what you’re up against so you can aim to produce a new website that’s unique and blows your competition out of the water!

There’s also a number of tools out there that will assist you to look at SEO and what your competitors are doing. You can use these tools to see what keywords they’re focused on and where some of your gaps are.

Free Tools:

Keyword Density – Use this tool to analyse the predominant keywords a competitor has used on a particular web page. http://tools.seobook.com/general/keyword-density/

5) Is your website optimised with SEO in mind

If you’re not getting potential customers to your site, then the rest of your metrics or goals are irrelevant.

It’s a good idea to look at wether or not you’re already ranking well for some of your pages. Consider 301 redirects for the pages that are ranking really well so you don’t lose out on these existing pages.

Another important step is to conduct keyword research to see which keywords you focus on for each page. Ideally, keep the number of keywords a few per page. You may also need to create new pages for keywords that aren’t covered on your existing website.

Lastly, employing a content writer to give you quality content that’s recognised on Google can be a worthwhile investment, content after all isn’t just king…it’s the kingdom. Ensure both your customers and search engines are catered to for your content.

Free Tools:

On Page Analysis – Use this tool to analyse your web pages and key indicators which Google looks at.

www.site-analyzer.com (Trial / requires registration)

www.seowebpageanalyzer.com (free)

What’s Next?

Now that you’ve looked at the top 5 tips, it’s time to carefully consider who will revamp the site for you. When it comes to spending your hard earned money, the old saying “you get what you pay for” usually applies.

We’ve heard many stories from our clients where they’ve bought a cheap website or worked with an inexperienced developer, only to discover that their website becomes an even bigger mess that needs fixing. In some cases, and this would drive any person crazy, the web designer goes AWOL when they needed to make changes (in one case, they took off with the money before even starting the work).

At Roosearch, we work closely with our clients to understand their needs and build long lasting relationships. If you’re ready to take the next step, contact us now.