If your like many business out there struggling to understand the ins and outs of SEO, or simply want to get to page 1 of Google for the products or service you offer, this page will help you understand a little more about what exactly SEO is and how your business can benefit from such a service. We have helped many businesses reach their true potential and increase their conversions through simply ranking high on Google.
Most businesses in Sydney wish to target customers in their immediate area. There are a few ways we can help you achieve this:
There are a few ways we can help your website rank for the keywords you want. As a first step, we will analyse your existing website to understand where it currently stands with things like on page SEO, keyword density and if it conforms to the latest Google standards.
Once this is done we would then conduct search engine optimisation activity on a regular basis (such as copywriting, and link building) to help your website rank well organically.
The second route is if you are looking to target specific suburbs we would build additional web pages to help this process. These pages would be built with information and keywords relevant to the area you want to target.
For example if your are targeting the keyword ‘Emergency Electrician’ and one of your areas is Artarmon, we would build pages, write copy and conduct SEO in order for your website to rank highly for the keyword ‘Emergency Electrician Artarmon’.
Roosearch pages work on our custom build SEO platform. Our platform allows our customers to pick and choose suburbs and keywords which they wish to rank for. We will custom build pages relative to each suburb and target a good amount of keywords.
The best part about this method of SEO is you will currently only pay for top 6 positions on page 1 of google. This method of SEO allows you to save on upfront costs and time. Get in touch quick to find out more on our special offers!
SEO is a service where by conducting on page activity (adding text, keywords and content relative to a particular service and / or product) and off page activity (building a network of links that point to your website) contributes to your overall ranking score, and in tern elevates your website / web page to higher position, bringing you closer to page 1 on search engines.
Your potential customers will search for your products &/or services on Google, Yahoo & Bing, they will generally click on the first few results on page 1, which means if you are not in any of these positions your website will not be generating any clicks from these customers.
Let’s start with PPC. Pay per click (PPC) is a good way to generate leads straight away, by this we mean you can start a PPC campaign as soon as you launch your website (pretty much the same day). Most PPC or ‘SEM’ providers target Google as the main search engine. The basics of this works by the following; A PPC service provider would put up ads using the Google Adwords platform or similar platform, to make ads appear on Google for a particular website. They would ‘bid’ on certain keywords to make these ads appear, and intern generate clicks / traffic to the designated website.
Want to find our more about PPC and how does bidding works?
SEO or Search Engine Optimisation basically means conducting activity which gets your website to rank well for certain keywords on search engines like Google. SEO is a slightly longer route compared to PPC to generate leads but it is a massive costing saving method. What we mean by this is; if you do SEO and you start to rank well after a few months, let’s say you are in position 2 of Google for a particular keyword, you do not need to pay for every click, like you have to with PPC. With PPC if your clicks are $10 each, you have a budget of $100 / day, once you get 10 clicks, your ad will disappear, until the next day (this is all based on your daily budget). With SEO you can get 300 clicks or more in a day and you will not be charged on a ‘per click’ basis, as your website is up there ranking organically.